Good article on the "indie-musicians-in-car-ads" trend here ...
http://www.feedmag.com/essay/es342_master.html
No mention of Hawkwind, but Nick Drake, Galaxie 500, Buzzcocks, and the
Minutemen (shocking! until I read that all proceeds go to emphesyma
treatment for the late D. Boon's father) are all name-dropped.
-Doug
ceres at sirius.com