HW: HW in advert

Nick Medford nickmedford at HOTMAIL.COM
Thu Nov 4 18:37:54 EST 2004


On Wed, 3 Nov 2004 17:59:19 +0000, John Cartledge
<John.Cartledge at SUNDERLAND.AC.UK> wrote:

>According to the following link, it's not Spirit of the Age that is
>being used but Silver Machine.

Just seen the ad on Channel 4, and it is indeed "Silver Machine".


>http://www.halewood-int.com/hawkwind.htm

The bullshit on this page is really quite something:

"the finished ads portray audacious free running in a gritty environment
and closes as all three stenciled characters freeze as they spot a bottle
of Red Square Reloaded. Building on the following of previous creatives
these new ads focus the customer on the urban nature of Red Square
Reloaded."

Bleeurgh.

I hope Bob Calvert's family are making something out of this, I very much
doubt it however. Do HW even own the copyright for the song?

Nick



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